Commercial advertisements or commercial videos can make or break your product sales. Simply, because the watchers are appealed by the creative and welcoming commercial videos. Cinematic commercial videos can be a really good idea to boost up your sales rate. Especially, if your business is on the verge of development. TV commercials are a bit expensive and do not cover as much audience as the social media does. Through social media commercial videos, you are guaranteed to reach out to a better audience.
Here are some tips and tactics to create an appealing cinematic commercial video for your business's advertisement on social media.
1. Tidying up
Before shooting your cinematic video, inspect the house or the property that you are going to feature. Point out all the distractions that might look unappealing on the camera. The professional production companies tend to tidy the whole property. Make sure to hide pets, clear up the kitchen counters and table tops, shut closet doors, close toilet seats, and adjust the bedding. Clean the whole house or tidy the property. Distractions might drive away the potential customers.
2. Use the right gears
While shooting for a commercial video, use the right gears for a satisfactory outcome. Try to use ultra wide-angle lenses. This will make the rooms look huge in the video. Use a DSLR or mirrorless camera to get clear shots of the rooms. Use different angles and shots to catch the audience's attention.
3. Shoot on a sunny day
Shoot on a sunny day with optimal daylight to get clear shots of the interior and exterior of the house or the property. Some production companies prefer to shoot on partly cloudy days as the weather looks mesmerizing. But, it is better to reschedule if the weather is dark and gloomy.
4. Add background music
If you are satisfied with your cinematic video, then the next step is to edit it. Editing plays a major role in catching audience's attention. While editing, add a background music to your commercial video. Background music makes your video more polished, appealing and cinematic. Do not forget to cut the shots in the tempo of the song to make your video more dynamic and energetic.
5. Lighten up with sunlight
Lighting is the key when it comes to give your commercial video a cinematic look. You need to invoke emotions in your audience to convince them. Using the daylight you have to capture the property from all the right angles to assure that you can show the real beauty. Everything should be presented in reality and for that sunlight is the perfect source. So, you should know how to capture the video perfectly.
6. Export it with more cinematic looking
To convert your basic commercial video into a cinematic commercial video, extort it in 21:9 aspect ratio. This can be done by changing the resolution from 1920 x 1080 to 1920 x 800 or if you shooted it in 4k use 3840 x 1600 instead of 3840 x 2160.
Make sure that once you have created a perfect cinematic video of your real estate share it on all the important platforms. From social media to your website it should be accessible everywhere so your customers can get the idea regarding the property you are offering!
Are you ready to create your perfect cinematic looking real estate video? If you need a professional filmmaker for this job send me a messege in the contact section bellow!