top of page

How to Produce your Commercial Video on a Low Budget

No-one can deny the effectiveness of a video commercial, especially nowadays that you can distribute it so easily on the Internet. If done right, it can boost your sales significantly. In most cases, you might need to spend a certain amount of money, in order to get a professionally looking commercial.

However, there is no need to despair yet! You see, there are plenty of solutions that will save you money in the production of a commercial. In this article, I will give you the best tips on how to produce a video commercial on a low budget, without sacrificing any of the final quality.

Find the Right Videographer

No matter how low is your budget, you still need a videographer. However, what you don’t need is a whole crew! Research for a so-called “one-man band” – a videographer that is able to take care of all of the technical aspects of the video himself. Imagine how much money you can save by having someone who will undertake the direction, cinematography, sound mixing, and video editing, without any other help.

Avoid those Flashy Props

You want a commercial that it’s eye-catching and stands out from the rest. You want people to notice and admire it. But remember, the solution to this doesn’t lie on expensive and flashy props. Switch any items that are too expensive to obtain with others that you or any of your acquaintances already have. There are many ways to be creative with your simple props, so let your imagination run free!

Choose the Time of the Shooting Wisely

One thing that can higher the budget for a production of a video commercial is the lighting. And, as we know well, lighting is one of the factors that influences the quality of the image and the overall look of the video. However, you can also save some money here, by choosing the time of shooting wisely. A simple thing is to chase the sunlight. If you have your shooting on daytime, you will reduce the need for extra lighting sources.

Be Smart in your Actor Choice

Let’s say that you’ve figured all of the technical details and you’re on the lookout for actors. However, your budget has already run low. The solution to this is have your friends, or family members, participate in the video commercial. Of course, you’ll still need to audition for those friends that look better on camera! Those who pass this test can be your actors.

Script: Do It Yourself

If you are low on budget, the first thing that you can save some money from is the script. Hiring a professional writer to develop it for you would be the ideal, however you can easily do it yourself. This way, you can be sure that the location, the time, and other such things that are specified in the script, are according to your budget (like the scene taking place in the daytime, to save from the lighting cost). In the end, it is your vision – bring it to life!

It is a well-known truth that the cost of a video commercial can vary from little money, to a lot. You can even produce one with no money, if you have a camera yourself. However, this will effect the quality of the program. For this reason, I recommend that you find a good videographer that will help you produce a commercial on a low budget, yet looking professional.


bottom of page